BYG Music
In a fast-paced, ever-evolving music industry, Lure Digital worked with BYG Music to create a dynamic sizzle reel that showcased their viral Queen campaign. With an expedited timeline, we delivered engaging content on time and on budget, highlighting how BYG Music supports artists by helping them unlock new revenue streams. Our goal was to capture the energy and passion behind BYG’s mission and deliver a reel that resonates with both artists and fans alike.
Story development
Developed video messaging based on existing library in order to build a story that was celebratory and exciting, curated by user generated content in this viral campaign.
UGC campaign
The focus of this sizzle showcases how our client brought Queen to life through UGC campaigns, creating content that was effective for viewers of new generations.
Expedited timeline
Through the nature of social media, it was imperative for us to create this sizzle on an expedited timeline in order to capitalize on the results of the campaign while the film was still in theatres.
We are very pleased with our partnership with Lure and hope to do more collaborations. They understood our needs and delivered for us an amazing campaign video. It is common for viewers of our video to say they get goosebumps.
Brendan Shepherd, Head of Brand Partnerships & Development