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We Make Your Glass Smarter


After working on developing electrokinetic technology at HP for many years, the team of engineers saw a much larger application for it. Originally created to be used for displays, it became apparent that they were building a sustainable solution that would help revolutionize the way we look at glass.


Crown’s patented DynamicTint™ technology provides a solution that allows buildings to immediately impact climate change: retrofit, reduce energy consumption and use Renewable Energy.

  • Create a brand video 

  • Communicate complicated technology concepts through a sustainable lens

  • Produce content on time and on budget

Goals & objectives
Crown "Brand Video"
Play Video

Brand video

Working with Crown's in-house marketing team, we moved the brand narrative forward, crafting a video that highlighted their technology, their people, and their global mission.

"Start up" production

As a nascent company, Crown set up offices in California and continued work in Oregon. Lure coordinated production in this "start-up" atmosphere to produce quality content, while working around the realities of a fast-growing business.

Value added content

Crown is able to utilize this video across the brand, online for the company website, or for investment opportunities. With a goal of implementing footage throughout their social media, Lure will manage their assets and deliver Crown what they need, when they need it.


Anh Cao, Director of Marketing

It was such a pleasure working with Lure. They were able to accommodate our short turnaround time, which was no easy feat, especially during peak COVID. They were able to bring our vision to life and help us craft and tell our brand story. I would enthusiastically recommend them for any video or content needs your team may have. 

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