Katzkin Automotive Leather's motto: Love Your Drive. As an inherently visual brand, Katzkin requires high-quality content to match the high-quality product. In this video we showcased how their product works in a humorous way that didn't skip on the quality of production, ultimately helping to drive sales ahead of their highly anticipated booth at the SEMA trade show.
Katzkin is an inherently visual brand and requires high-quality content to match its high-quality product. Our goal was to showcase how their product works in a humorous way that didn't skip on the quality of production.
Build brand trust
When you choose Katzkin, you’re not just getting high-quality leather seat upholstery, you’re getting peace of mind that’ll last for years. We had to carefully communicate this core brand message: while some interiors are not bad choices, they are inferior products when you compare wear & tear, longevity and visual aesthetic.
Value added content
Katzkin is able to utilize this video across the brand: on their company website, on their YouTube page and within a robust existing library. With a goal of increasing picture quality throughout their social media, we shot ancillary content meant to go straight to their feed.