tinyBuild
Delivery Attempted
tinyBuild’s inception as a prominent video game label started in 2011. Their dedication to creating long-term partnerships and elevating recognizable franchises has resulted in many successful collaborations with talented developers from all over the world.
The company has released dozens of games, including Hello Neighbor, Graveyard Keeper, SpeedRunners, and, of course, Totally Reliable Delivery Services.
-
Showcase humorous elements of the video game in physical reality
-
Create a series of short form viral videos
-
Produce content on time and on budget
Goals & objectives
Create humorous content
Utilizing the ridiculous mantra of the T.R.D.S game "Delivery Attempted. That's the Totally Reliable Delivery Service guarantee!" we created a series of organic social spots that showcased ragdoll physics and really bad deliveries.
Go viral
Our initial spots were for launch on several gaming platforms and were shared by meme pages and, eventually, Snoop Dogg. Iterating on this virality for the Steam platform launch, we incorporated additional, uneditable branding elements to ensure recognition.
Increased ROI
With an onus on creating spots that looked like user generated content, we optimized our spots across social platforms in order to maximize reach and increase ROI for this indie game developer. Ultimately, the goal was reached and those "in the know" elated.
