During the pandemic many of our clients had to transition their events from in person to online. We pivoted with them, and worked with companies such as The Santa Barbara Symphony, Lotusland, The Cancer Foundation of Santa Barbara, Virbela, the Scholarship Foundation of Santa Barbara, Women's Economic Ventures and more to bring content to people in their homes, in their classrooms and to their devices (wherever they were).
The core of each virtual event was the same as an in person event: connection. Working closely with each brand we focused on the specific connection they wanted, bringing meaningful engagement to their target audiences.
Although initial instincts were to simply bring each event online, Zoom fatigue quickly set in as all events transitioned to virtual during the pandemic. We shifted content from their original format to an online format, elevating the final product for entertainment.
Not only did the videos reach their intended audience, they needed to maximize the value of their investment. We increased ROI by creating ancillary pieces of content from each virtual event, from event promos to e-blasts, broadcast commercials & more.