Wing Woman
Wing Woman is transforming the way we manage menstrual cramping with its innovative, drug-free pain treatment. With darkly comical yet informative messaging, we adopted a playful approach to serious relief for their brand launch. Our modern color palette and set design perfectly complemented the brand’s sarcastic tone of voice. From this engaging video, Wing Woman's team created eye-catching digital ads that effectively connect with users on social media.
Concept & script
Carefully developed messaging to be darkly comical yet informative, applying industry trends to new technology that doesn't take itself too seriously but provides benefit to all users.
Establish look & feel
Established the look and feel of not only the spot, but the brand as well. The modern color palette and surreal set design paired perfectly with the sarcastic tone of voice and website.
Value added content
From this brand video, Wing Woman's team was able to create digital advertisements for their ad buy in order to drive traffic to their page and advertise on social media effectively.
Lure took our product and helped build the brand voice, developing messaging around our criteria and bringing industry trends to the table for us to consider. With their keen eye they helped to establish our look & feel, and create a video that we could use not only for our website, but for digital advertisements for maximum ROI.
Shawn Sheikh, Founder