The Heart of a Healthy Community

BRIEF

For over 80 years, Hillside has been more than a care facility for individuals with intellectual and developmental disabilities on California’s Central Coast. They’re a home, a community, and an advocate for dignity, belonging, and opportunity. This anthem film celebrates the stories of residents and the community that fosters their abilities every day. It’s an invitation to learn, give, and stand with Hillside; because the heart of a healthy community is all of us, together.

TESTIMONIAL

"We have been working with Lure since 2019 and continue to be impressed with the quality of work they do. Not only that, but the close connections the Lure team have formed with Hillside residents and staff, which have allowed them to gain a true understanding of our organization and mission. We consider them part of the Hillside family and know that each project we collaborate on will be meaningful, professional, and exceed expectations." - Angela D.B., Director of Marketing