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Our award-winning work
We connect brands with their customers by focusing on strategic concepts, purposeful storytelling and engaging visuals.
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Imagine Your Life with Rayovac
BRIEF
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.
Go Anywhere. Do Anything.
BRIEF
Inspiring generations of doers, dreamers & urban adventurers to keep the adventures going on & off the road, Energizer Lights partnered with Jeep to create this product portfolio. These e-commerce spots are informative and demonstrative for each specific product, in order to help consumers who are looking for practical applications before purchasing. By featuring these videos on Energizer's Amazon pages, Energizer & Jeep are able to boost sales and drive profitable customer action.
Inspiring generations of doers, dreamers & urban adventurers to keep the adventures going on & off the road, Energizer Lights partnered with Jeep to create this product portfolio. These e-commerce spots are informative and demonstrative for each specific product, in order to help consumers who are looking for practical applications before purchasing. By featuring these videos on Energizer's Amazon pages, Energizer & Jeep are able to boost sales and drive profitable customer action.
Make it Personal
BRIEF
Lure had the exciting opportunity to partner with Mint & Lily on their first-ever video commercials, delivering both a :30 and :15 spot. The campaign highlights their personalized jewelry as “the perfect gift that doesn’t break the bank,” inviting customers to “make it personal with Mint & Lily.” These ads, streaming on Peacock and across digital platforms, were created on a fast-track timeline in order to be programmed for the holiday season.
TESTIMONIAL
"Really enjoyed working with the Lure team. They were smart, organized, flexible and delivered a really high quality product. They really did a great job on everything from concepting, to script to production and post. More importantly, they are trustworthy and good people all around. I would absolutely work with them again!" - Anuj V, CMO
Lure had the exciting opportunity to partner with Mint & Lily on their first-ever video commercials, delivering both a :30 and :15 spot. The campaign highlights their personalized jewelry as “the perfect gift that doesn’t break the bank,” inviting customers to “make it personal with Mint & Lily.” These ads, streaming on Peacock and across digital platforms, were created on a fast-track timeline in order to be programmed for the holiday season.
TESTIMONIAL
"Really enjoyed working with the Lure team. They were smart, organized, flexible and delivered a really high quality product. They really did a great job on everything from concepting, to script to production and post. More importantly, they are trustworthy and good people all around. I would absolutely work with them again!" - Anuj V, CMO
Conquer Every Drive
BRIEF
We joined the Hoosier Racing Tires team to create a launch video for their first street-to-track tire: the TrackAttack Pro. With an ultra-fast timeline, creative production and collaboration were key elements to making this project a success. Launched ahead of the industry show SEMA, Hoosier built brand excitement, announced their newest product and introduced a new look & feel that redefines their brand identity.
We joined the Hoosier Racing Tires team to create a launch video for their first street-to-track tire: the TrackAttack Pro. With an ultra-fast timeline, creative production and collaboration were key elements to making this project a success. Launched ahead of the industry show SEMA, Hoosier built brand excitement, announced their newest product and introduced a new look & feel that redefines their brand identity.
Beyond a Shadow of a Doubt
BRIEF
For our ongoing partnership with Soberlink, we’ve elevated their content by diving deeper into personal stories that showcase the life-changing impact of their alcohol monitoring solution. Through in-depth interviews and evocative lighting, we crafted visuals that resonate emotionally, highlighting the stakes of addiction and the hope for recovery. Connecting people to the solutions that make a difference—that’s what we both do.
TESTIMONIAL
"No matter the size of your project, Lure is the agency you want to work with... Their team is consistently prepared and focused on turning our vision into reality. Their process—from pre-production planning to post-production edits—is organized, transparent, and efficient, making the entire experience seamless. Even with broad creative direction, they manage to fill in the gaps and often exceed our expectations." - Samantha G, Marketing
For our ongoing partnership with Soberlink, we’ve elevated their content by diving deeper into personal stories that showcase the life-changing impact of their alcohol monitoring solution. Through in-depth interviews and evocative lighting, we crafted visuals that resonate emotionally, highlighting the stakes of addiction and the hope for recovery. Connecting people to the solutions that make a difference—that’s what we both do.
TESTIMONIAL
"No matter the size of your project, Lure is the agency you want to work with... Their team is consistently prepared and focused on turning our vision into reality. Their process—from pre-production planning to post-production edits—is organized, transparent, and efficient, making the entire experience seamless. Even with broad creative direction, they manage to fill in the gaps and often exceed our expectations." - Samantha G, Marketing
Behind Every Great Community
BRIEF
Our creative partnership with Montecito Bank & Trust began with the launch of our 2019 commercials and has been a remarkable journey, marked by innovation and a deep commitment to our shared community. Over the years, we've collaborated on three impactful, lasting commercial campaigns that reflect Montecito Bank's dedication to making the Central Coast a better place to live and work. Because "Behind Every Great Community, is a Great Bank."
TESTIMONIAL
"Consummate professionals, even under pressure, the team at Lure has a sharp eye for detail, a refined problem solving ability and a knack for uniting as partners with their clients. Coming from the world of big name, global ad agencies my expectations are high, and Lure checked all the boxes in tapping top talent, managing budgets and orchestrating low-stress productions with high production value. It's a pleasure to work with their team and I look forward to future projects together!" - Megan O, Chief Strategy Office
Our creative partnership with Montecito Bank & Trust began with the launch of our 2019 commercials and has been a remarkable journey, marked by innovation and a deep commitment to our shared community. Over the years, we've collaborated on three impactful, lasting commercial campaigns that reflect Montecito Bank's dedication to making the Central Coast a better place to live and work. Because "Behind Every Great Community, is a Great Bank."
TESTIMONIAL
"Consummate professionals, even under pressure, the team at Lure has a sharp eye for detail, a refined problem solving ability and a knack for uniting as partners with their clients. Coming from the world of big name, global ad agencies my expectations are high, and Lure checked all the boxes in tapping top talent, managing budgets and orchestrating low-stress productions with high production value. It's a pleasure to work with their team and I look forward to future projects together!" - Megan O, Chief Strategy Office
Unplugged
BRIEF
Eveready powers more than just devices — it brings families together. Through extensive testing and rigorous feedback, we were able to write and produce a spot that focuses on this core message for Eveready.
TESTIMONIAL
"Lure created a beautiful Eveready ad that reflected the warmth of the brand and gave us the modern look that we were seeking. They rose to the challenge of shooting an ad in the US that would be used worldwide in diverse markets like the Philippines, Egypt, Malaysia, and Australia. The team was incredibly collaborative and open to feedback throughout the entire process. Their top notch team, cast, and crew were equally flexible and talented!" - Michele W, Global Marketing Director
Eveready powers more than just devices — it brings families together. Through extensive testing and rigorous feedback, we were able to write and produce a spot that focuses on this core message for Eveready.
TESTIMONIAL
"Lure created a beautiful Eveready ad that reflected the warmth of the brand and gave us the modern look that we were seeking. They rose to the challenge of shooting an ad in the US that would be used worldwide in diverse markets like the Philippines, Egypt, Malaysia, and Australia. The team was incredibly collaborative and open to feedback throughout the entire process. Their top notch team, cast, and crew were equally flexible and talented!" - Michele W, Global Marketing Director
Still Going
BRIEF
Energizer is synonymous with best-in-class battery power and must communicate this in all facets of their brand. For these e-commerce spots, Lure worked with their practiced global marketing team to create competitive, luxe and on-brand videos that showcase their products to an online consumer. Each video was created in-house with the specific batteries' USP in mind, as well as a broad portfolio video that showcased their all-encompassing core brand identity.
TESTIMONIAL
"Lure developed some amazing E-commerce videos that really highlighted the benefits of the Energizer batteries. They really brought our ideas to life! It was an absolute delight working with the team! They were collaborative and receptive to feedback throughout the entire process." - Korey G, Marketing
Energizer is synonymous with best-in-class battery power and must communicate this in all facets of their brand. For these e-commerce spots, Lure worked with their practiced global marketing team to create competitive, luxe and on-brand videos that showcase their products to an online consumer. Each video was created in-house with the specific batteries' USP in mind, as well as a broad portfolio video that showcased their all-encompassing core brand identity.
TESTIMONIAL
"Lure developed some amazing E-commerce videos that really highlighted the benefits of the Energizer batteries. They really brought our ideas to life! It was an absolute delight working with the team! They were collaborative and receptive to feedback throughout the entire process." - Korey G, Marketing
Security for an Engineering Marvel
BRIEF
Pelco (a Motorola Solutions Company) is a global leader in predictive video security solutions, including video surveillance cameras, video management and recording systems and security software. We joined the Pelco team to create a case study on The Chesapeake Bay Bridge-Tunnel (CBBT). The CBBT deployed the powerful Pelco video security solution to improve safety across their 46-mile complex in order to provide an efficient journey for motorists.
Pelco (a Motorola Solutions Company) is a global leader in predictive video security solutions, including video surveillance cameras, video management and recording systems and security software. We joined the Pelco team to create a case study on The Chesapeake Bay Bridge-Tunnel (CBBT). The CBBT deployed the powerful Pelco video security solution to improve safety across their 46-mile complex in order to provide an efficient journey for motorists.
Less Work. More Clean.™
BRIEF
Our longstanding partnership managing Armor All's social media presence focuses on packaging their message with their products to result in engaging content that sells the idea of Less Work. More Clean.™ From the creation of social-friendly videos and photos to proactively engaging with communities on both Facebook and Instagram, we create nurturable partnerships that extend beyond social media and transcend experiential events.
TESTIMONIAL
"I have loved working with the entire Lure team over the last 2 years. Not only do they bring world-class social media creative and community management to the table, they truly excel in understanding our consumers online and in-person, so much so that we often think of them as de-facto brand ambassadors at events across the USA. I can't wait to do even more with Lure as their passion and dedication to helping our brand grow is contagious, and we're just at the tip of the iceberg in terms of utilizing their full suite of their capabilities." - Neil B, Senior Brand Manager
Our longstanding partnership managing Armor All's social media presence focuses on packaging their message with their products to result in engaging content that sells the idea of Less Work. More Clean.™ From the creation of social-friendly videos and photos to proactively engaging with communities on both Facebook and Instagram, we create nurturable partnerships that extend beyond social media and transcend experiential events.
TESTIMONIAL
"I have loved working with the entire Lure team over the last 2 years. Not only do they bring world-class social media creative and community management to the table, they truly excel in understanding our consumers online and in-person, so much so that we often think of them as de-facto brand ambassadors at events across the USA. I can't wait to do even more with Lure as their passion and dedication to helping our brand grow is contagious, and we're just at the tip of the iceberg in terms of utilizing their full suite of their capabilities." - Neil B, Senior Brand Manager
Your Shortcut to Health Tracking
BRIEF
Guava's mission is to empower people to understand and improve their health. As an easy-to-use, secure personal health tracker, Guava partnered with Lure to create an easy-to-follow, illustrative brand video to launch their brand. This video served multiple purposes: to create upscale images that helped elevate the brand and, importantly, to clearly outline how their product and service make health tracking easier.
TESTIMONIAL
"Lure was such a pleasure to work with! They perfectly executed our vision for a video and we couldn't be happier with the final product. They were responsive, timely, organized, and most importantly, fun to shoot with! I can't say enough good things about them!" - Emily W, Head of Marketing
Guava's mission is to empower people to understand and improve their health. As an easy-to-use, secure personal health tracker, Guava partnered with Lure to create an easy-to-follow, illustrative brand video to launch their brand. This video served multiple purposes: to create upscale images that helped elevate the brand and, importantly, to clearly outline how their product and service make health tracking easier.
TESTIMONIAL
"Lure was such a pleasure to work with! They perfectly executed our vision for a video and we couldn't be happier with the final product. They were responsive, timely, organized, and most importantly, fun to shoot with! I can't say enough good things about them!" - Emily W, Head of Marketing
Find Your Place in the World
BRIEF
Santa Barbara City College partnered with 3fold Communications and Lure to create a series around the campaign: "My life, my skills, my SBCC." By sharing local success stories of a journalist, a nurse, a restauranteur and a SBCC employee, this video campaign encourages students to "Find your place in the world" with Santa Barbara City College.
TESTIMONIAL
"Lure Digital has been an indispensable partner in our longstanding collaboration at Santa Barbara City College (SBCC). Their ability to swiftly translate 3fold's creative concepts into vibrant realities is unmatched. Working with Lure on set is an absolute pleasure— their team effortlessly brings enthusiasm and professionalism, ensuring a seamless and enjoyable experience. Their fast-paced turnaround and profound understanding of Santa Barbara and SBCC's target audience(s) consistently yield exceptional results, making them an invaluable asset to our projects. I can’t recommend their team highly enough." - Amanda J, Marketing
Santa Barbara City College partnered with 3fold Communications and Lure to create a series around the campaign: "My life, my skills, my SBCC." By sharing local success stories of a journalist, a nurse, a restauranteur and a SBCC employee, this video campaign encourages students to "Find your place in the world" with Santa Barbara City College.
TESTIMONIAL
"Lure Digital has been an indispensable partner in our longstanding collaboration at Santa Barbara City College (SBCC). Their ability to swiftly translate 3fold's creative concepts into vibrant realities is unmatched. Working with Lure on set is an absolute pleasure— their team effortlessly brings enthusiasm and professionalism, ensuring a seamless and enjoyable experience. Their fast-paced turnaround and profound understanding of Santa Barbara and SBCC's target audience(s) consistently yield exceptional results, making them an invaluable asset to our projects. I can’t recommend their team highly enough." - Amanda J, Marketing
Solving for Safer
BRIEF
Lure Digital worked with Openpath when they were acquired by Motorola Solutions Inc, rebranding under their end-to-end security system portfolio as "Avigilon." Avigilon required new production immediately, with updated graphics and a brand refresh on existing content, in addition to new footage to tell the entire story of their full security suite.
TESTIMONIAL
"You realize the value Lure brings as a production partner from the first interaction you have with them. Their team comes incredibly prepared, full of energy, and always flexible. They are tireless on set, strive for excellence, always have an ace up their sleeve and a vision that exceeds the brief given to them. What was so impressive was how quickly they grasped the complexities of our industry, allowing them to offer valuable suggestions that truly enhanced the impact of our videos in telling the story of how Motorola Solutions keeps people and places safer." - Lindsay M, Senior Director of Global Marketing
Lure Digital worked with Openpath when they were acquired by Motorola Solutions Inc, rebranding under their end-to-end security system portfolio as "Avigilon." Avigilon required new production immediately, with updated graphics and a brand refresh on existing content, in addition to new footage to tell the entire story of their full security suite.
TESTIMONIAL
"You realize the value Lure brings as a production partner from the first interaction you have with them. Their team comes incredibly prepared, full of energy, and always flexible. They are tireless on set, strive for excellence, always have an ace up their sleeve and a vision that exceeds the brief given to them. What was so impressive was how quickly they grasped the complexities of our industry, allowing them to offer valuable suggestions that truly enhanced the impact of our videos in telling the story of how Motorola Solutions keeps people and places safer." - Lindsay M, Senior Director of Global Marketing
The A/C Pro Playbook
BRIEF
Our mission: to empower sales reps with the knowledge, enthusiasm, and confidence needed to recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.
TESTIMONIAL
"We've partnered with Lure for the last 4 years to create engaging YouTube content to support our #1 A/C recharge brand, and their creativity and execution have consistently exceeded our expectations. Their team works fast, while not compromising quality, to meet our needs and deliver on our vision every time. I highly recommend Lure expertise for impactful content creation!" - Jake F, Global Director of Marketing
Our mission: to empower sales reps with the knowledge, enthusiasm, and confidence needed to recommend the A/C Pro product line. The result? An engaging and compelling video series that fosters a deep connection between A/C Pro and various sales reps, ultimately driving purchases in the retail market.
TESTIMONIAL
"We've partnered with Lure for the last 4 years to create engaging YouTube content to support our #1 A/C recharge brand, and their creativity and execution have consistently exceeded our expectations. Their team works fast, while not compromising quality, to meet our needs and deliver on our vision every time. I highly recommend Lure expertise for impactful content creation!" - Jake F, Global Director of Marketing
Innovating for a Better Future
BRIEF
Crown’s patented technology provides a solution that allows buildings to immediately impact climate change by reducing energy consumption. By communicating complicated technology concepts through a sustainable lens, we were able to push the the brand narrative forward, crafting a video that highlighted their technology, their people, and their global mission.
TESTIMONIAL
"It was such a pleasure working with Lure. They were able to accommodate our short turnaround time, which was no easy feat... They were able to bring our vision to life and help us craft and tell our brand story. I would enthusiastically recommend them for any video or content needs your team may have." - Anh C, Director of Marketing
Crown’s patented technology provides a solution that allows buildings to immediately impact climate change by reducing energy consumption. By communicating complicated technology concepts through a sustainable lens, we were able to push the the brand narrative forward, crafting a video that highlighted their technology, their people, and their global mission.
TESTIMONIAL
"It was such a pleasure working with Lure. They were able to accommodate our short turnaround time, which was no easy feat... They were able to bring our vision to life and help us craft and tell our brand story. I would enthusiastically recommend them for any video or content needs your team may have." - Anh C, Director of Marketing
I Was Today Years Old When...
BRIEF
We partnered with TikTok to create a timely, native ad for the launch of their Creator Portal, a place for all creators on the platform to learn how to best optimize their videos. Working with their in-house team and Flossy Baby, we delivered content on an extremely rapid timeline. The result? 100% share of voice upon launch and 1.8 million views on a single day.
We partnered with TikTok to create a timely, native ad for the launch of their Creator Portal, a place for all creators on the platform to learn how to best optimize their videos. Working with their in-house team and Flossy Baby, we delivered content on an extremely rapid timeline. The result? 100% share of voice upon launch and 1.8 million views on a single day.
The Experience of a Lifetime
BRIEF
For the experience of a lifetime, Leysin American School in Switzerland teaches a guiding set of principles and beliefs that set the highest standards for life. We traveled to Leysin to film in two distinct seasons, capturing the natural, cultural, and historical wonders within Switzerland and Europe.
TESTIMONIAL
"We were thrilled with the video that Lure created for us! They captured the essence of LAS in a fun, creative way that was true to our student body and mission. They did their research and came to the table with several fantastic ideas to help us tell the story of our school and highlight what makes LAS unique. Then, when we suddenly had to change the project within days of filming, Lure worked with us around the clock to find a solution that would work (and work beautifully!) for us. Everyone is delighted with the end product, and we will work with them again without hesitation!" - Michelle T, Marketing & Advancement
For the experience of a lifetime, Leysin American School in Switzerland teaches a guiding set of principles and beliefs that set the highest standards for life. We traveled to Leysin to film in two distinct seasons, capturing the natural, cultural, and historical wonders within Switzerland and Europe.
TESTIMONIAL
"We were thrilled with the video that Lure created for us! They captured the essence of LAS in a fun, creative way that was true to our student body and mission. They did their research and came to the table with several fantastic ideas to help us tell the story of our school and highlight what makes LAS unique. Then, when we suddenly had to change the project within days of filming, Lure worked with us around the clock to find a solution that would work (and work beautifully!) for us. Everyone is delighted with the end product, and we will work with them again without hesitation!" - Michelle T, Marketing & Advancement
A Story of Courage and Resilience
BRIEF
Stephan Rondepierre was diagnosed with cancer at 31. A longtime friend of our founders at Lure Digital, his attitude, positive outlook on life, and desire to continue living out his dreams despite the insurmountable burden of his disease inspired Ky Schultz and Bria Little to become supporters of the American Cancer Society. Watch now and step into Stephan’s story as a cancer patient and, more importantly, an individual seeking adventure and nature connection, who is an undeniable inspiration to many in the Santa Barbara community.
Stephan Rondepierre was diagnosed with cancer at 31. A longtime friend of our founders at Lure Digital, his attitude, positive outlook on life, and desire to continue living out his dreams despite the insurmountable burden of his disease inspired Ky Schultz and Bria Little to become supporters of the American Cancer Society. Watch now and step into Stephan’s story as a cancer patient and, more importantly, an individual seeking adventure and nature connection, who is an undeniable inspiration to many in the Santa Barbara community.
Smarter. Healthier. Happier.
BRIEF
We were delighted to join Santa Barbara-based non-profit, Wilderness Youth Project, to craft a series of videos that showcases their impact on participants and casts a spotlight on why they belong at Wilderness Youth. Wilderness Youth Project understands that nature is a universal need for all children and access to nature is a fundamental human right.
TESTIMONIAL
"We are return clients as this team is worth the investment. Lure Digital took a loose creative vision from our team and turned it into pure gold. They quite literally rolled up their sleeves (and pants) to get the perfect shot in the river, coordinated the perfect interviews, zoomed in on the best bugs, and recorded the pure magic that happens with kids out in the wild. They were adaptable and made changes on the fly to produce the best possible footage for our project... This series of bilingual videos has been used across social media channels to tell our organization's story, increase support, and bring awareness to our theme that everyone belongs in nature." - Lauren W, Marketing & Development
We were delighted to join Santa Barbara-based non-profit, Wilderness Youth Project, to craft a series of videos that showcases their impact on participants and casts a spotlight on why they belong at Wilderness Youth. Wilderness Youth Project understands that nature is a universal need for all children and access to nature is a fundamental human right.
TESTIMONIAL
"We are return clients as this team is worth the investment. Lure Digital took a loose creative vision from our team and turned it into pure gold. They quite literally rolled up their sleeves (and pants) to get the perfect shot in the river, coordinated the perfect interviews, zoomed in on the best bugs, and recorded the pure magic that happens with kids out in the wild. They were adaptable and made changes on the fly to produce the best possible footage for our project... This series of bilingual videos has been used across social media channels to tell our organization's story, increase support, and bring awareness to our theme that everyone belongs in nature." - Lauren W, Marketing & Development
What If Carrier Pigeons Delivered Your Content?
BRIEF
Working with Verizon Media's in house content production team, Lure Digital produced B2B content, case studies, internal marketing campaigns, trade show content and more to help showcase Verizon's platform to major broadcast providers like ESPN, Fox, Hulu, Microsoft, CNN, Sony, Netflix, BBC & Disney.
Working with Verizon Media's in house content production team, Lure Digital produced B2B content, case studies, internal marketing campaigns, trade show content and more to help showcase Verizon's platform to major broadcast providers like ESPN, Fox, Hulu, Microsoft, CNN, Sony, Netflix, BBC & Disney.
What You Want To Smell Like
BRIEF
Through thumb-stopping social media testimonials, Lure aimed to capture authentic reactions to Corpus’ all natural deodorant, showcasing its effectiveness and appeal. Our collaboration succeeded in building brand awareness and ultimately strengthening Corpus’ brand identity and maximizing engagement.
TESTIMONIAL
"Working with Lure Digital was not only highly successful (the ads that we created ended up being our most successful in terms of ROAS on Facebook), but we learned so much by getting their perspective on best practices when it came to video ads. I think the best compliment we can give Lure is that we thoroughly ENJOY working with them, and expect to come back to them for future video content." - JP M, CEO
Through thumb-stopping social media testimonials, Lure aimed to capture authentic reactions to Corpus’ all natural deodorant, showcasing its effectiveness and appeal. Our collaboration succeeded in building brand awareness and ultimately strengthening Corpus’ brand identity and maximizing engagement.
TESTIMONIAL
"Working with Lure Digital was not only highly successful (the ads that we created ended up being our most successful in terms of ROAS on Facebook), but we learned so much by getting their perspective on best practices when it came to video ads. I think the best compliment we can give Lure is that we thoroughly ENJOY working with them, and expect to come back to them for future video content." - JP M, CEO
Car Repair, Delivered
BRIEF
Working on a rapid timeline, Lure helped Repairsmith launch their brand with a series of commercial quality, informative videos on YouTube to accrue a young, modern customer base. When the original brand launched (now owned by AutoNation), these videos were ancillary assets that were used across the entire company and helped lock in visual language for the brand.
Working on a rapid timeline, Lure helped Repairsmith launch their brand with a series of commercial quality, informative videos on YouTube to accrue a young, modern customer base. When the original brand launched (now owned by AutoNation), these videos were ancillary assets that were used across the entire company and helped lock in visual language for the brand.
Preserving Our Past, Protecting Our Future
BRIEF
Casa del Herrero is more than a historic landmark — it’s a living testament to Spanish Colonial Revival architecture, rich craftsmanship, and a bygone era of artistic excellence. As the nonprofit behind the Casa prepares for its 100th anniversary, Lure partnered with them to craft an anthem video that captures its storied past and exciting future. Our goal was to bring this legacy to life, immersing viewers in its history, while inspiring them to be part of its preservation for generations to come.
Casa del Herrero is more than a historic landmark — it’s a living testament to Spanish Colonial Revival architecture, rich craftsmanship, and a bygone era of artistic excellence. As the nonprofit behind the Casa prepares for its 100th anniversary, Lure partnered with them to craft an anthem video that captures its storied past and exciting future. Our goal was to bring this legacy to life, immersing viewers in its history, while inspiring them to be part of its preservation for generations to come.
The Way of the Lotus
BRIEF
Lure is honored to be a longtime creative partner to Lotusland, supporting their mission through thoughtfully crafted video content. Together, we've helped share the story of this iconic estate — preserving the legacy of Madame Ganna Walska while celebrating the garden’s role in education, conservation, and botanical wonder. From highlighting the beauty of its rare collections to deepening public understanding of plants’ vital place in our world, our collaboration with Lotusland continues to grow, rooted in purpose and inspired by nature.
Lure is honored to be a longtime creative partner to Lotusland, supporting their mission through thoughtfully crafted video content. Together, we've helped share the story of this iconic estate — preserving the legacy of Madame Ganna Walska while celebrating the garden’s role in education, conservation, and botanical wonder. From highlighting the beauty of its rare collections to deepening public understanding of plants’ vital place in our world, our collaboration with Lotusland continues to grow, rooted in purpose and inspired by nature.
Live Your Education
BRIEF
For over a decade, Lure has had the honor of partnering with Midland School — a place where education doesn’t stop at the classroom door. From the beginning, our collaboration has been guided by a shared belief: that real growth comes from doing the work. And doing it with heart. As Midland continues to evolve its identity, expand its impact, and tell its story in a modern media landscape, we’ve grown right alongside them — bringing our production expertise, our own commercial storytelling education, and digital-first strategy to every chapter. This ongoing partnership is one we’re deeply proud of because it’s more than a client relationship; it’s a creative exchange built on trust, purpose, and the mutual desire to make something impactful.
For over a decade, Lure has had the honor of partnering with Midland School — a place where education doesn’t stop at the classroom door. From the beginning, our collaboration has been guided by a shared belief: that real growth comes from doing the work. And doing it with heart. As Midland continues to evolve its identity, expand its impact, and tell its story in a modern media landscape, we’ve grown right alongside them — bringing our production expertise, our own commercial storytelling education, and digital-first strategy to every chapter. This ongoing partnership is one we’re deeply proud of because it’s more than a client relationship; it’s a creative exchange built on trust, purpose, and the mutual desire to make something impactful.
Clean Nutrition For Everyone
BRIEF
Lure partnered with Orgain to craft vibrant social media content that reflected the brand’s mission: clean nutrition for everyone. Through lifestyle-driven photography and thoughtful content strategy, we showcased Orgain’s full range of products (from on-the-go protein shakes to everyday essentials) in real moments that inspired wellness. Our creative direction highlighted both the convenience and quality of Orgain’s offerings, connecting with audiences and fueling their journey to live well.
Lure partnered with Orgain to craft vibrant social media content that reflected the brand’s mission: clean nutrition for everyone. Through lifestyle-driven photography and thoughtful content strategy, we showcased Orgain’s full range of products (from on-the-go protein shakes to everyday essentials) in real moments that inspired wellness. Our creative direction highlighted both the convenience and quality of Orgain’s offerings, connecting with audiences and fueling their journey to live well.
More Than A Movie
BRIEF
For this in-theatre ad for Cinépolis, Lure Digital partnered with the USA marketing team to actuate their message that going to the cinema can be "More Than A Movie." With exciting new messaging and feature film quality cinematography, Cinépolis USA's spot stands next movie trailers and commercials to show viewers what to expect from their moviegoing experience.
For this in-theatre ad for Cinépolis, Lure Digital partnered with the USA marketing team to actuate their message that going to the cinema can be "More Than A Movie." With exciting new messaging and feature film quality cinematography, Cinépolis USA's spot stands next movie trailers and commercials to show viewers what to expect from their moviegoing experience.
Every Bar, Its Own Story
BRIEF
Good Lion Hospitality is a hospitality group in Santa Barbara County responsible for: The Good Lion, Bank of Italy, Test Pilot, Shaker Mill, Strange Beast and Jaguar Moon. Lure is the longtime visual partner for all Good Lion brands, filming and photographing dynamic eating, living, and drinking spaces featuring world-class hospitality, thoughtful cocktails, chef-driven food concepts, natural wine, and independently brewed beers.
Good Lion Hospitality is a hospitality group in Santa Barbara County responsible for: The Good Lion, Bank of Italy, Test Pilot, Shaker Mill, Strange Beast and Jaguar Moon. Lure is the longtime visual partner for all Good Lion brands, filming and photographing dynamic eating, living, and drinking spaces featuring world-class hospitality, thoughtful cocktails, chef-driven food concepts, natural wine, and independently brewed beers.
Make Better Energy Decisions
BRIEF
Through animation, EnergyBot's translated complex operations into a clear, consumer-friendly story. This animated world (complete with custom characters, environments, and the brand mascot, EnergyBot) designed to simplify energy savings. Working within a rapid timeline, we helped this nascent brand establish their identity and digitally launch across the U.S.
TESTIMONIAL
"Lure’s team took our initial concept and ran with it, storyboarding and designing based around our brand mascot to communicate complex energy topics in a digestible way. Their video helped to launch our brand successfully. Not to mention working with them was positive from start to finish!" - Severin N, Marketing
Through animation, EnergyBot's translated complex operations into a clear, consumer-friendly story. This animated world (complete with custom characters, environments, and the brand mascot, EnergyBot) designed to simplify energy savings. Working within a rapid timeline, we helped this nascent brand establish their identity and digitally launch across the U.S.
TESTIMONIAL
"Lure’s team took our initial concept and ran with it, storyboarding and designing based around our brand mascot to communicate complex energy topics in a digestible way. Their video helped to launch our brand successfully. Not to mention working with them was positive from start to finish!" - Severin N, Marketing
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