Preserving Our Past, Protecting Our Future

BRIEF

Casa del Herrero is more than a historic landmark — it’s a living testament to Spanish Colonial Revival architecture, rich craftsmanship, and a bygone era of artistic excellence. As the nonprofit behind the Casa prepares for its 100th anniversary, Lure partnered with them to craft an anthem video that captures its storied past and exciting future. Our goal was to bring this legacy to life, immersing viewers in its history, while inspiring them to be part of its preservation for generations to come.