Live Your Education

BRIEF

For over a decade, Lure has had the honor of partnering with Midland School — a place where education doesn’t stop at the classroom door. From the beginning, our collaboration has been guided by a shared belief: that real growth comes from doing the work. And doing it with heart. As Midland continues to evolve its identity, expand its impact, and tell its story in a modern media landscape, we’ve grown right alongside them — bringing our production expertise, our own commercial storytelling education, and digital-first strategy to every chapter. This ongoing partnership is one we’re deeply proud of because it’s more than a client relationship; it’s a creative exchange built on trust, purpose, and the mutual desire to make something impactful.

TESTIMONIAL

"We’ve had the privilege of working with Lure since 2014, and their partnership has been instrumental in helping us tell our story. Through thoughtfully crafted video content, they’ve enabled us to highlight what makes our school special—our specialized programs, rigorous academics, and one-of-a-kind setting. What sets Lure apart is how deeply they’ve taken the time to understand who we are. Their genuine investment in our mission and community means they don’t just capture our story—they help shape how we tell it. Because of this trust and insight, we’re often able to step back and let them take the creative lead, knowing they’ll deliver work that’s aligned, authentic, and impactful." - Cierra R, Director of Development & Advancement