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Conquer Every Drive
Client
Hoosier Racing Tires
Industry
Automotive Manufacturing
Category
Product video, photography
BRIEF
We joined the Hoosier Racing Tires team to create a launch video for their first street-to-track tire: the TrackAttack Pro. With an ultra-fast timeline, creative production and collaboration were key elements to making this project a success. Launched ahead of the industry show SEMA, Hoosier built brand excitement, announced their newest product and introduced a new look & feel that redefines their brand identity.
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