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Conquer Every Lap
Client
Hoosier Racing Tires
Industry
Automotive Manufacturing
Category
Product video, photography
BRIEF
Built through close collaboration and fast-moving production timelines, Lure partnered with Hoosier Racing Tire to create a series of cinematic product launch films for their TrackAttack lineup. From TrackAttack Pro to TrackAttack Race, each piece reflects an evolving visual language designed to translate performance, precision, and trust into story—elevating how Hoosier shows up on screen across major industry moments.
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