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Memories
Client
Mint & Lily
Industry
Fashion, jewelry
Category
Commercial, digital ads, social media content
BRIEF
Lure had the exciting opportunity to partner with Mint & Lily on their first-ever video commercials for their campaign "Make It Personal with Mint & Lily." These ads, streaming on Peacock and across digital platforms, were created on a fast-track timeline in order to be programmed for the holiday season. Fast forward to a year of collaboration and Lure is honored to introduce the newest holiday campaign: "Memories." Cinematic, nostalgic, and intimate, this campaign blends polished film with Polaroids and VHS-style footage, bringing each memory to life. Watch the hero spots and alternate edits below — and explore more of our work with Mint & Lily.
TESTIMONIAL
"Really enjoyed working with the Lure team. They were smart, organized, flexible and delivered a really high quality product. They really did a great job on everything from concepting, to script to production and post. More importantly, they are trustworthy and good people all around. I would absolutely work with them again!" - Anuj V, CMO
