Lure Films officially started in January 2011. Founded by Ky Schultz, he took on many Santa Barbara-based clients with the goal of creating any video that a corporation needed, at a price that fit within its budget. And as Lure grew, the team grew.

When Bria Little joined in 2015, we expanded dramatically. Our first studio in Virgil Village became our first large-scale commercial production, including 16 pigeons and an ostrich.

However, we noticed this compelling content was not being utilized to its fullest potential. That’s when Lure Films began to pivot from a production company to a video marketing agency that focused on embedding strategy into every step of the production process.

Introducing who we are today: Lure Digital. An award-winning video marketing agency that is dedicated to creatively connecting people to your brand.