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Ready When You Are
Client
Wipex Studio
Industry
Fitness, health & wellness
Category
Website, paid ads, social media content
BRIEF
Wipex came to Lure ready to elevate its brand presence through its first investment in campaign-driven content at scale. Featuring their best-selling Embody and Empower pouches, as well as Fitness buckets, the campaign needed to speak to both B2B and B2C audiences while positioning Wipex within the world of elevated wellness, fitness and personal care. We developed a brand-forward visual approach designed to resonate with performance-driven consumers and the premium spaces they inhabit.
Every decision was made to maximize the investment without compromising the caliber of the work. In our finite production window, 9 core deliverables became more than 80 pieces of photo and video content across paid, organic and digital channels.
