Social media marketing is an ever changing world, bringing about new algorithms and trends practically every month. The latest and most impactful social media trend is the explosion of TikTok—a video-only app that allows users to share 15-second to three-minute clips with built-in effects, filters and licensed music—that surpassed 800 million active users in 2020. Read that number again, 800 million users.
TikTok's Creator Portal is your go-to resource for learning how to create on TikTok. Video campaign by Lure Digital.
Like most social media platforms, TikTok gained popularity amongst the youngest age group first and has been slowly adopted by older demographics as well as brands. In early 2019, the app launched its first advertising offerings with advanced targeting and creation features, and within the last month, launched a portal for influencers. TikTok for business is definitely growing.
Still, with 66% of TikTok’s users being under the age of 30 and 41% of those users between the ages of 16 to 24, TikTok advertising isn’t for every brand, yet.
So, is advertising on TikTok right for your business? Here’s what you need to know.
Your company’s audience vs. TikTok’s audience: Do they fit?
Even though TikTok is the sixth most popular app globally, do your products and services speak to a young audience? Even though 51% of TikTok users in the U.S. make over $75,000 a year, can the audience afford your products and services? More and more demographics are jumping on the TikTok bandwagon in 2021, which could broaden the potential reach of your efforts, but these are important facts to keep in mind when considering your social media marketing advertising budget.
Just like creators, brands like the San Diego Zoo grow their audience by creating engaging videos and meaningfully interacting with users.
Budget for TikTok advertising
Other reasons why so many users have flocked to TikTok and away from other social media platforms is because TikTok’s current algorithm is actually allowing users to grow organically. The struggles you may have with organic engagement, follower growth and visibility on Instagram and Facebook don’t exist on TikTok. Advertising is more effective, but it can be pricey like advertising on other social media platforms.
Moving forward
Create a personal account sooner rather than later so you can truly understand how the platform works as an endemic user. Utilize their Creator Portal to learn how to make videos as an individual first, so you can see the possibilities of how it can potentially work for your business.
Once you’ve decided TikTok advertising is right for your business, be sure to create an account for your company while you look to the experts for guidance on the best formatting, messaging and campaign ideas to set you up for success. You'll also be able to study what larger brands have done with their advertising budget and how it was received by the TikTok community.
Bring your questions about TikTok advertising to us. We’re here to help you with a free consultation to figure out the best social media marketing advertising approach in this current climate. Give us a call at 323.596.0606 or email us at sales@lure-digital.com.