top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Imagine Your Life with Rayovac
Client
Rayovac
Industry
Manufacturing
Category
Commercial, digital ads, photography
BRIEF
Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.








bottom of page