top of page
15 ENG.00_00_14_15.Still020.jpg

Rayovac

Going head-to-head against Duracell in this national broadcast commercial, "Imagine Your Life with Rayovac" guides viewers to discover how to live life to the fullest—without breaking their budget. Lure acted as both agency and production company, working closely with Rayovac's seasoned marketing team to create this 2024/2025 campaign that challenges competition and introduces revamped brand packaging in the United States, Latin America and Brazil.

Rayovac - "Imagine Your Life with Rayovac"
Play Video

In-house team

Ky Schultz, EP

Ky Schultz
Executive Producer

Bria Little, Creative Director

Bria Little
Director, writer

JAMIE HEADSHOT.jpg

Jameson Connors
Producer

Chris Kas, Director of Photography

Chris Kas
Cinematographer

JONATHAN.jpg

Jonathan Blanton
VFX