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Santa Barbara Zoo

Lure creates award-winning content for the Santa Barbara Zoo that aims to increase both daily visitor and private event attendance. The commercial "Welcome to the Australian Walkabout!" won a Gold Telly Award for Travel & Tourism in the Local TV category. Lure prioritizes volume when it comes to this nonprofit, and all assets can be shared across all platforms, increasing the Zoo’s reach on all platforms.

Santa Barbara Zoo "Welcome to the Australian Walkabout"
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Lure Digital is our go-to for all things production. Whether it is for digital video, broadcast advertisements, or something completely different, we know we will get exactly what we need from the Lure team. Aside from the top-tier quality of their content, they are fantastic to work with and are always responsive and collaborative throughout the process.

Kevin Nuss, Director of Marketing

Clickable advertisements

Create content for both social media feeds and for event promotions, elevating the Zoo's promotional efforts, increasing both visitor and event attendance across the board.

Social friendly content

Experts at social media on their own, the internal marketing team looked to us to increase the effectiveness and quality of their video content, often for specific animals or events.

Content optimization

Create assets to be used on multiple platforms and for different advertisements including short-form content in square, traditional, and vertical aspect ratios.

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