TikTok
Trends Start Here
TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. In the three years after it launched in September 2016, TikTok acquired 800 million users.
In 2021, TikTok launched Creator Portal. From getting started to advanced tips and tricks, TikTok Creator Portal is a go-to destination for creators of all levels.
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Create a timely, native ad for the launch of TikTok's Creator Portal
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Work with TikTok's in-house team & influencers to create native ads
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Deliver content on rapid timeline to garner 100% share of voice on TikTok
Goals & objectives
Trending content as advertisements
Develop & create a TopView advertisement that felt native to TikTok's platform, utilizing trending video formats to craft narrative on an extremely tight deadline while liaising with in house team.
Advanced animations, simplified
This ad required complex animations that were presented simply, within the native visual language of the TikTok app itself; as well as rapid iterations while product was still in development.
1.8 million views on launch day
Playing as TikTok's TopView video, this ad was delivered with distraction-free viewing, grabbing 100% user attention. To date, this ad has garnered 1.8 million views and 15,000+ comments.
