We partnered with TikTok to create a timely, native ad for the launch of their Creator Portal, a place for all creators on the platform to learn how to best optimize their videos. Working with their in-house team and Flossy Baby, we delivered content on an extremely rapid timeline. The result? 100% share of voice upon launch and 1.8 million views on a single day.
Trending content as advertisements
Develop & create a TopView advertisement that felt native to TikTok's platform, utilizing trending video formats to craft narrative on an extremely tight deadline while liaising with in house team.
Advanced animations, simplified
This ad required complex animations that were presented simply, within the native visual language of the TikTok app itself; as well as rapid iterations while product was still in development.
1.8 million views on launch day
Playing as TikTok's TopView video, this ad was delivered with distraction-free viewing, grabbing 100% user attention. To date, this ad has garnered 1.8 million views and 15,000+ comments.