Westmore Beauty
Lure partnered with Guthy|Renker's in-house team, headed by Eric Deutsch of Eforce Media, to create this sizzle reel for Westmore Beauty. Designed to build excitement around the brand, our post-production team developed all graphics and VFX to amplify existing content and punctuate key selling points. The result? A dynamic sizzle reel that wows viewers and accentuates the brand's unique products.
Story development
Carefully developed messaging based on existing library in order to build a video that touched on specific aspects of the brand while building excitement around their beauty products.
VFX and animation
The VFX used were designed to drive the story while punctuating particular elements of the brand. Additional animations were utilized to refresh and re-introduce content.
Expedited timeline
Work closely with Westmore Beauty & their marketing team to make sure the video was delivered on time to meet their overall content delivery needs and greater timelines.