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The 5 Golden Rules of Creative Producing
"Creative producing” can mean saving money on a project, finding ways to make 1 location work for 3 and much more. Here's how to do it best!


How to Post Your Content Most Effectively by Social Media Platform
Have you ever encountered issues posting your content? Read the Lure guide for posting on Instagram, Facebook, LinkedIn, YouTube & Twitter.


A Tall Order For A Short Commercial: How Lure Digital Focused on Technical Details for Our First National Commercial Campaign
For Rayovac, we had 8 crucial shots requiring meticulous precision. Discover how we accomplished this.


Re-Examining Your Marketing Strategy for 2023
Revamping your marketing strategy is no easy feat. There’s a lot to take into consideration, especially with current global affairs.


Television Ads: Still Worth Creating in the Digital Era?
From traditional advertising to digital campaigns, trends guide marketers toward digital. But are the old ways really gone?
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