EnergyBot
EnergyBot turned to Lure Digital to bring their innovative energy marketplace to life. Through animation, we translated complex operations into a clear, consumer-friendly story. Our team crafted an entire animated world—complete with custom characters, environments, and the brand mascot, EnergyBot—designed to simplify energy savings. Working within budget and timeline, we helped this nascent brand establish their identity and digitally launch across the U.S
Storyboard & design
Guided a nascent brand to create their brand identity and turned it into an animated world complete with characters, environments, and a brand mascot: the EnergyBot.
Brand animation
Utilizing our talented in house animation team, we crafted the visual world and animated the characters to tell the complicated story of energy savings with EnergyBot.
Brand launch
This brand utilized our assets to develop their website and digitally launch their brand to potential customers within the United States, matching energy savings to real people.
Lure’s team took our initial concept and ran with it, storyboarding and designing based around our brand mascot to communicate complex energy topics in a digestible way. Their video helped to launch our brand successfully. Not to mention working with them was positive from start to finish!
Severin Nesselhauf, Growth Architect