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Make Smarter Energy Decisions


EnergyBot believes that energy rates should be straight-forward and published in black and white, every single day, so that it’s easy to pick the best rate. They are the only online energy marketplace that is 100% tech, fiercely digital and supremely focused on helping businesses get the best energy plan.

  • Create an animated explainer

  • Translate complex operations for consumers

  • Produce content on time and on budget

Goals & objectives
Play Video

Storyboard & design

Guided a nascent brand to create their brand identity and turned it into an animated world complete with characters, environments, and a brand mascot: the EnergyBot.

Brand animation

Utilizing our talented in house animation team, we crafted the visual world and animated the characters to tell the complicated story of energy savings with EnergyBot.

Brand launch

This brand utilized our assets to develop their website and digitally launch their brand to potential customers within the United States, matching energy savings to real people.


Severin Nesselhauf, Growth Architect

Lure’s team took our initial concept and ran with it, storyboarding and designing based around our brand mascot to communicate complex energy topics in a digestible way. Their video helped to launch our brand successfully. Not to mention working with them was positive from start to finish!

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