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Introducing

Short Documentaries. Cinematic Storytelling.

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We wanted to focus on sharing powerful stories with our community and found Myo and Laci: a breakdancer and roller derby skater who were the perfect subjects.

 

Rather than a traditional documentary format, we created short form, cinematic videos that were intended to live on social media, shared organically through our respective communities. The result was interconnectivity, engagement and connection.

  • Create cinematic videos focusing on powerful subjects

  • Develop short form content for organic sharing on social platforms

Goals & objectives
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Myo finds self expression, solace and creativity in breakdancing.

INTRODUCING MYO BY LURE DIGITAL
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Laci lives for the controlled aggression, the camaraderie, and the nostalgia of roller skating.

INTRODUCING LACI BY LURE DIGITAL
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