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Montecito Bank & Trust

Behind Every Great Community Is a Great Bank

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As the largest locally-owned community bank on the Central Coast, Montecito Bank & Trust remains committed to our founding principle: to make the communities we serve better places to live and work.

What began as a single branch in 1975 has become a catalyst for good in the communities we serve. Our story is what guides us today and leads us forward for generations to come.

  • Create high quality broadcast commercials

  • Execute their creative vision as desired

  • Produce content on time and on budget

Goals & objectives

Broadcast quality

Carefully developed messaging and visually considerate cinematography that let our client shine, allowing these commercials to stand with national spots on local broadcast networks.

County wide distribution

Each distinct spot played to viewers in particular counties, allowing the carefully considered message of each business to reach audiences who would be the most receptive.

Community engagement

The community commitment spots created in line with the commercial aesthetic were applauded by the community at sponsored events, making Montecito Bank & Trust a leader.


Megan Orloff, EVP & Chief Strategy Officer

Consummate professionals, even under pressure, the team at Lure has a sharp eye for detail, a refined problem solving ability and a knack for uniting as partners with their clients. Coming from the world of big name, global ad agencies my expectations are high, and Lure checked all the boxes in tapping top talent, managing budgets and orchestrating low-stress productions with high production value. It’s a pleasure to work with their team and I look forward to future projects together!

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