Lure Digital and Hoosier Nominated for Best Promotional Film at the 2025 International Motor Film Awards
- Lure Digital
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- Sep 2
- 2 min read
We’re proud to announce that our promotional video, “Conquer Every Drive with TrackAttack Pro” for Hoosier Racing Tire, has been nominated for Best Promotional Film at the 2025 International Motor Film Awards in London, England.
This global recognition places Lure Digital, a Los Angeles & Santa Barbara-based video marketing agency, alongside some of the biggest names in the automotive and motorsports industry — including Ford, McLaren, Porsche, Bentley, Audi, Hyundai, Cupra, Land Rover, and Genesis.
About the International Motor Film Awards
The International Motor Film Awards (IMFA) is the premier global event celebrating the best in car commercials, promotional films, documentaries, and cinematic storytelling in the automotive and motorsport space. Each year, leading filmmakers, agencies, and brands are recognized for pushing creative boundaries in the world of film and cars.
The Promotional Film category, where our Hoosier campaign is nominated, includes entries from powerhouse brands and agencies across the globe. Being shortlisted alongside industry leaders is a milestone for our production team and a testament to the innovation and passion that Hoosier Racing Tire brings to the motorsports community.
About “Conquer Every Drive with TrackAttack Pro”
Created in partnership with Hoosier Racing Tire, “Conquer Every Drive with TrackAttack Pro” showcases the relentless performance and precision of Hoosier’s TrackAttack Pro tire line. Designed for racers and driving enthusiasts who demand excellence, the film captures the thrill of the track and the innovation behind the brand.
Shot and produced by Lure Digital at the BMW Performance Driving School in Thermal, CA, the project demonstrates how creative storytelling and cinematic visuals can elevate product marketing for the motorsports industry.
Why This Matters for Hoosier and Lure Digital
Global Recognition: Being nominated at the International Motor Film Awards puts Hoosier Racing Tire on the world stage for motorsport marketing and promotional film.
Creative Industry Spotlight: For Lure Digital, this highlights the growing role of local agencies on the Central Coast in high-end commercial film production, proving that world-class creative work.
Automotive Marketing Leadership: The nomination validates the impact of combining authentic storytelling, cinematic production, and brand strategy in the automotive and motorsports industries.
See the Full List of Promotional Film Nominees
This year’s Promotional Film category includes:
Ford – Mustang: Le Mans
McLaren – W1 – Unleashed on Track & W1: Official Reveal
Porsche – 911
Cupra – Thunderbolts
Bentley – A New Dawn
Audi – An Avant Story
Hyundai – Duality in Motion
Hoosier – Conquer Every Drive with TrackAttack Pro
About Lure Digital
Lure Digital is a Los Angeles & Santa Barbara video marketing agency specializing in automotive commercials, corporate films, social content, and photography. We’ve partnered with national and global brands including Energizer, Rayovac, Montecito Bank & Trust, Mint & Lily, Motorola Solutions, Hoosier Racing Tire, and TikTok. Our mission is to connect audiences to brands through thoughtful ideas, high-quality production, and strategic storytelling.
Watch “Conquer Every Drive with TrackAttack Pro”
Let's talk. Lure Digital is an award-winning video marketing agency in Santa Barbara and Los Angeles dedicated to creatively connecting people to your brand.
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