From Vision to Victory: Lure Digital’s 2025 MUSE Award-Winning Campaigns

We are beyond thrilled to announce that Lure Digital has taken home multiple wins at the 2025 MUSE Creative Awards! With over 9,000 entries from around the world, this competition celebrates the best in creative and design excellence. Winning in such competitive fields is a testament to our team’s dedication, ingenuity, and passion for storytelling.

This year, we proudly secured two Platinum and three Gold awards across multiple categories, recognizing our work in branded content, television advertising, and automotive storytelling. Here’s a closer look at the award-winning projects that brought home the platinum and gold!

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Imagine Your Life with Rayovac

Platinum MUSE Winner in Video - TV Ad

Our national broadcast commercial, Imagine Your Life with Rayovac, earned us the Platinum MUSE Creative Award in the Video - TV Ad category. Competing head-to-head with Duracell, this campaign encourages consumers to embrace life to the fullest—without overspending. Acting as both agency and production company, we collaborated with Rayovac's expert marketing team to develop a compelling 2024/2025 campaign. The ad not only highlights Rayovac’s reliable performance but also introduces its refreshed brand packaging across the United States, Latin America, and Brazil, reinforcing the brand’s commitment to quality and affordability.

Client

Global Marketing Director - Michele Woolever

Associate Manager - Leanne Gasior

Lure Digital

Writer / Director - Bria Little

Executive Producer - Ky Schultz

Producer - Jameson Connors

Cinematographer - Chris Kas

VFX - Jonathan Blanton

Discover more about our project here.

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Make it Personal with Mint & Lily

Platinum MUSE Winner in Video - TV Ad

Our video campaign for Mint & Lily earned us a Platinum MUSE Creative Award in the Video - Ad category. We had the exciting opportunity to produce the brand’s first-ever video commercials, delivering both :30 and :15 spots that highlight Mint & Lily’s personalized jewelry as “the perfect gift that doesn’t break the bank.” With a fast-track production timeline, we crafted a heartfelt and engaging campaign just in time for the holiday season. Streaming on Peacock and across digital platforms, these ads invited customers to “make it personal with Mint & Lily,” reinforcing the brand’s mission of meaningful, affordable gifting.

Client

Chief Marketing Officer - Anuj Vedak

Creative Director - Angela Bertalotto

CEO, Co-Founder - Arjun Ohri

Co-Founder - Andrew (Anqi) Huang

Lure Digital

Writer / Director - Bria Little

Executive Producer - Ky Schultz

Producer - Jameson Connors

Cinematographer - Chris Kas

Editor - Jonathan Blanton

Learn more about our project here.

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Meet Evan & Meet Daniel. Soberlink Users.

Gold MUSE Winner in Branded Content - Case Study

Our "Meet Evan & Meet Daniel" campaign for Soberlink earned us a Gold MUSE Creative Award in the Branded Content - Case Study category. As part of our ongoing partnership with Soberlink, we took a deeper, more personal approach to storytelling — showcasing the real-life impact of their alcohol monitoring solution. In Daniel’s journey, Soberlink became a crucial tool in rebuilding trust and maintaining sobriety after decades of alcohol abuse. For Evan, it provided the proof he needed to retain custody of his children and continue being a present father. Through powerful interviews and evocative lighting, we crafted a narrative that underscores the stakes of addiction, the power of accountability, and the hope for recovery. Connecting people to the solutions that change lives — that’s what we do best.

Client

Director of Marketing - Thy-An Tran

Marketing & Advertising Manager - Samantha Gianetti

Lure Digital

Writer / Director - Bria Little

Executive Producer - Ky Schultz

Producer - Jameson Connors

Cinematographer - Chris Kas

VFX - Jonathan Blanton

Watch both case studies here.

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Conquer Every Drive with Hoosier's TrackAttack Pro

Gold MUSE Winner in Video - Automotive

Our Track Attack Pro Launch video for Hoosier Racing Tires earned us a Gold Muse Award in the Video - Automotive category. We teamed up with Hoosier Racing Tires to unveil their first street-to-track tire, the TrackAttack Pro. Designed to tackle the daily grind and conquer the track, this ultra-high-performance tire delivers in every twist and turn. With a fast-paced timeline, our creative production and seamless collaboration were crucial in making this project a success. Launched ahead of the SEMA industry show, the video generated excitement for Hoosier’s new product and redefined their brand identity, announcing a fresh look and feel that positions them as leaders in the automotive world.

Client

President & CEO - Joerg Burfien

VP of Sales - Paul Menting

Head of Marketing - Nic Moncher

Lure Digital

Creative Director - Bria Little

Executive Producer - Ky Schultz

Producer - Jameson Connors

Cinematographer / Editor - Chris Kas

VFX - Jonathan Blanton

Learn more about the VFX behind this video here.

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Behind Every Great Community, Is A Great Bank

Gold MUSE Winner in Video - TV Ad Campaign

Our commercial campaign for Montecito Bank & Trust earned us a Gold Muse Award in the Video - TV Ad Campaign category. This ongoing creative partnership with Montecito Bank began with our 2019 commercials and has continued to grow, showcasing our shared commitment to the Central Coast community. For this latest campaign, we crafted five customer story spots and one community commitment branded video, highlighting the bank’s deep connection to Santa Barbara County. From local staples like the Santa Barbara Botanic Garden to forward-thinking businesses like Brighten Solar, and nonprofits like the Pacific Pride Foundation, the spots emphasize Montecito Bank’s unwavering dedication to fostering a stronger community. Filmed with intention, the campaign captures the heart of the community, featuring familiar faces and reinforcing Lure's commitment to Santa Barbara.

Client

EVP, Chief Strategy Officer - Megan Orloff

VP/Director of Marketing and Product Development - Brooks Kohne

Marketing Supervisor - Taylor Fraker

Lure Digital

Writer / Director - Bria Little

Executive Producer - Ky Schultz

Producer - Jameson Connors

Cinematographer - Chris Kas

VFX - Jonathan Blanton

Watch all of the videos in this campaign here.

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What this means for us

Winning at the 2025 MUSE Creative Awards is not just a recognition of our work — it’s a celebration of our clients, our storytelling, and our passion for pushing creative boundaries. We are grateful for our incredible partners who trust us to bring their brands to life, and we look forward to creating more award-worthy work in the future.

A huge thank you to the MUSE Creative Awards, our clients, and our talented team. Here’s to another year of crafting unforgettable stories!

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Lure Digital. A MUSE Creative Awards award-winning video marketing agency in Santa Barbara and Los Angeles dedicated to creatively connecting people to your brand. Connect with us to create award-winning content for your brand.