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How to Increase Reach by Using Instagram Collab

Gone are the days social media accounts share the same post or reel individually to two separate audiences, hoping to get some crossover. With Instagram Collab, your brand can collaborate with a user or brand with a single post. The best part about this feature is that it shares the content on each of the collaborators' feeds simultaneously, which will increase reach for each account as it shares engagement. Game-changing.

How do you create an Instagram Collab?

It’s actually pretty simple. One account creates the post or reel and invites another account, before it gets posted, using the Instagram Collab feature. Once the invitation is sent, it will be in the other account’s DMs. When the Collab is accepted, it will post to both accounts.

See below for a step-by-step guide:

  1. Create post

  2. Tag People

  3. Invite Collaborator

Why should you create an Instagram Collab?

The main reason is it will increase reach. Since it’s under one post or reel, shared on two different feeds, each account gets shown to the other’s audience. Boom, way more eyeballs. The other benefit is that it makes each account more discoverable. No need to click to see tags, each handle of the Collab sits side by side at the top of the post.

Teva worked with Lupine Creative to strap into Pride 2022, launching a content series directly inspired by the queer community. Check out their case study here.

Ways and Benefits of Instagram Collabs:

Influencer Campaigns

One of the biggest benefits of using this feature between a brand and an influencer is the transparency, not only of the collaboration between the two but also transparency of aggregated analytics in one place.

Crediting People

If you worked with someone on a project, co-created something great, or collaborated on a photoshoot, amongst the many other possibilities of partnerships, this is a way you can always give credit where credit is due.

Promoting a Collaboration

If you worked with another person or company on a joint venture, created a great product that speaks to both of your audiences, or even sharing an article or podcast that someone else is also a part of, you can use this feature to promote your collaborators in a style that makes them feel like true participants.

No Double Posting

Undoubtedly, one of the best parts about using the Collab feature is the fact that you don’t have to repost the content, as it will live in both feeds under one post or reel. This way, you’re not fighting for views, and you share all of the engagement.

All in all, you will increase reach by using Instagram Collab. Why?


  1. You can co-author feeds and reels

  2. Both names will be in the header

  3. It’s shared to both sets of followers

  4. It lives on both profile grids

  5. It shares views, likes and comments

There really aren’t any downsides to incorporating this new feature into your social media strategy. Why wait? Reach out to us to get started on your content strategy by calling 323.596.0606 or emailing us at


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