Creating visually captivating videos is about more than just planning the story, nailing the messaging, and capturing the perfect shot. When it comes to post-production, every frame requires meticulous care—especially when adding visual effects that elevate the story and sell the product. That’s where our in-house VFX expert steps in, transforming raw footage into polished magic with an incredible eye for detail.
Because we handle VFX in-house, we’re able to maintain a lean, efficient process that keeps overhead low and allows us to pass those savings directly to our clients. In this blog, we’re peeling back the curtain to showcase the intricate VFX work that makes our videos come alive, revealing the artistry, precision, and creativity that we at Lure put behind every asset—all while offering top-tier quality at a competitive price.
Montecito Bank & Trust's Commercial Campaign
Seamless VFX isn’t just about replacing screens. It’s about enhancing the story. For Montecito Bank & Trust's commercial campaign, the director wanted to organically showcase the brand’s digital tools and business success. In this breakdown, we show how we seamlessly integrated their branding into their ads, balancing clarity with realism for a polished, broadcast-ready finish. Using a mix of practical and digital effects, we integrated screens, signs, and subtle branding elements to elevate the visuals while staying true to the creative vision.
Customer - Montecito Bank & Trust
Project - Imagine What's Possible with Montecito Bank & Trust
Production Company - Lure Digital
VFX - Jonathan Blanton
Software - Photoshop, Mocha Pro, Adobe After Effect
Hoosier's Track Attack Pro Product Launch
Crafting a visually stunning product story isn’t just about capturing a great shot; it’s about perfecting the details in post-production—all while maximizing cost efficiency. Watch as Lure Digital's Jonathan Blanton replaces and enhances these Hoosier Racing tires to create a polished hero shot that highlights the product. Using techniques like photo compositing, motion tracking, and color matching, Jonathan brings these tires to life with clarity and precision, giving Hoosier a premium look without the premium price tag.
Customer - Hoosier Racing Tires
Project - Track Attack Pro Product Launch Video
Production Company - Lure Digital
VFX - Jonathan Blanton
Software - Photoshop, Mocha Pro, Adobe After Effects
VFX Breakdown for Motorola Solutions: A Customer Story for Pelco
Bringing a customer story to life demands more than just solid storytelling and production—it’s about refining every detail in post while remaining cost-effective. Watch how Jonathan Blanton from Lure Digital polished this Pelco project by adding logos and restoring surfaces to eliminate blemishes and corrosion, resulting in a visually cohesive narrative that seamlessly connects the product to the brand.
Customer - Motorola Solutions, Inc
Project - Pelco Video's Chesapeake Bay Bridge-Tunnel Customer Story
Production Company - Lure Digital
VFX - Jonathan Blanton
Software - Mocha Pro, Adobe After Effects, Adobe Photoshop
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Lure Digital. An award-winning video marketing agency in Santa Barbara and Los Angeles dedicated to creatively connecting people to your brand. Connect with us to create award-winning content for your brand.
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