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Writer's pictureLure Digital

How Our In-House VFX Team Elevates Projects for Less

Creating visually captivating videos is about more than just planning the story, nailing the messaging, and capturing the perfect shot. When it comes to post-production, every frame requires meticulous care—especially when adding visual effects that elevate the story and sell the product. That’s where our in-house VFX expert steps in, transforming raw footage into polished magic with an incredible eye for detail.


Because we handle VFX in-house, we’re able to maintain a lean, efficient process that keeps overhead low and allows us to pass those savings directly to our clients. In this blog, we’re peeling back the curtain to showcase the intricate VFX work that makes our videos come alive, revealing the artistry, precision, and creativity that we at Lure put behind every asset—all while offering top-tier quality at a competitive price.

 

Hoosier's Track Attack Pro Product Launch



Crafting a visually stunning product story isn’t just about capturing a great shot; it’s about perfecting the details in post-production—all while maximizing cost efficiency. Watch as Lure Digital's Jonathan Blanton replaces and enhances these Hoosier Racing tires to create a polished hero shot that highlights the product. Using techniques like photo compositing, motion tracking, and color matching, Jonathan brings these tires to life with clarity and precision, giving Hoosier a premium look without the premium price tag.


Customer - Hoosier Racing Tires

Project - Track Attack Pro Product Launch Video

Production Company - Lure Digital

VFX - Jonathan Blanton

Software - Photoshop, Mocha Pro, Adobe After Effects


 

VFX Breakdown for Motorola Solutions: A Customer Story for Pelco



Bringing a customer story to life demands more than just solid storytelling and production—it’s about refining every detail in post while remaining cost-effective. Watch how Jonathan Blanton from Lure Digital polished this Pelco project by adding logos and restoring surfaces to eliminate blemishes and corrosion, resulting in a visually cohesive narrative that seamlessly connects the product to the brand.


Customer - Motorola Solutions, Inc

Project - Pelco Video's Chesapeake Bay Bridge-Tunnel Customer Story

Production Company - Lure Digital

VFX - Jonathan Blanton

Software - Mocha Pro, Adobe After Effects, Adobe Photoshop


Bookmark this blog as we update it with new Behind-The-Scenes VFX videos monthly.


 

Lure Digital. An award-winning video marketing agency in Santa Barbara and Los Angeles dedicated to creatively connecting people to your brand. Connect with us to create award-winning content for your brand. 

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