Lure Digital Partners with Santa Barbara International Film Festival to Create Opening Films for New State-of-the-Art Theaters
- Feb 4
- 2 min read
Lure Digital partners with the Santa Barbara International Film Festival for the second consecutive year to produce a new cinematic trailer celebrating the launch of SBIFF’s McHurley Film Center, a landmark project introducing five state-of-the-art theater screens to downtown Santa Barbara.
Designed as a forward-looking and celebratory piece, the film plays before every screening during the 41st Santa Barbara International Film Festival, welcoming audiences and setting the tone for their theatrical experience. Created specifically for the cinema, the trailer highlights the cultural importance of a permanent, year-round film center in a community of Santa Barbara’s size.
SBIFF’s McHurley Film Center represents a major investment in the local arts ecosystem, expanding access to film, education, and cultural connection while strengthening the city’s long-standing relationship with cinema throughout the year.
Why Lure Digital Partners with Santa Barbara International Film Festival
“Being a small part of this for a second year is incredibly meaningful to our team,” said Bria Little, Creative Director at Lure Digital. “The Film Center isn’t just about new screens — it’s about creating a lasting home for storytelling, education, and community. We’re honored to help celebrate that.”
Ky Schultz, Founder of Lure Digital, added: “We’re so grateful to Roger Durling, Sean Pratt, and the SBIFF team for the opportunity to collaborate and help showcase the meaningful work they’re doing for our community.”
This project marks another milestone for Lure Digital, a Santa Barbara-based and Los Angeles-helmed creative production company specializing in commercials and branded films, and reinforces SBIFF’s role as a cultural cornerstone and destination for world-class cinema.
About Lure Digital
Lure Digital partners with Santa Barbara International Film Festival to create opening films for their new Sstate-of-the-art theaters because we are proud to help tell stories that foster connection, celebrate culture, and create spaces where audiences can gather: now and for years to come.
Say hello! Lure Digital is an award-winning video marketing agency in Santa Barbara and Los Angeles dedicated to creatively connecting people to your brand.